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Meta Pricing

WhatsApp Business API Cost United Arab Emirates

Calculate your monthly Meta budget for United Arab Emirates under the current per-message pricing (effective July 1, 2025).

WhatsApp Business API — Pricing Calculator

Per-delivered-message pricing (effective July 1, 2025). Rates in USD, per message.

Data as of 2026-05-12 · 13 markets verified · 15 pending · FX rates from 2026-05-15

Service messages are free since July 1, 2025 and are not counted here.

Advanced: growth, BSP markup
0 %

Applied to the 12-month projection (compound).

E.g. Superchat / 360dialog / Twilio markup per message.

Flat fee for the BSP platform (subscription).

Monthly cost
$0.00
12-month projection
$0.00
Marketing
$0.00
Utility
$0.00
Authentication
$0.00
Authentication International
$0.00

Provider comparison

Monthly total cost based on your volume
Provider Per month Markup

Meta rate is identical in every row, plus a provider-specific markup per message and a monthly base fee. "On request" = provider does not publish prices.

Superchat — platform packages

Monthly platform packages (net). The "Annual" column shows the discounted price with a 12-month commitment.

superchat.de/preise ↗

WhatsApp messages — per-message rate

Business-initiated
€0.05–€0.11 / message
Customer-initiated
free
Note
Bundled rate including Meta fee. Monthly bonus (€10/25/40) is offset.
TierMonthlyAnnual≈ USDBonusIncludes
Free
€0–––
  • 1 WhatsApp-Nummer
  • 1 Mitarbeiter
  • 30 aktive Kontakte/Monat
  • 2 Automations
  • 500 KI-Credits
Basic
€89
€79
−11%
≈ $104 +€10
  • 1 WhatsApp-Nummer
  • 3 Mitarbeiter
  • Unbegrenzt Kontakte
  • 2 Automations
  • 1.500 KI-Credits
  • Superchat Bonus 10 €
Professionalmost popular
€149
€129
−13%
≈ $174 +€25
  • 3 WhatsApp-Nummern
  • 10 Mitarbeiter
  • 8 Automations
  • 1 KI-Agent
  • 7.000 KI-Credits
  • Superchat Bonus 25 €
Advanced
€299
€249
−17%
≈ $349 +€40
  • 5 WhatsApp-Nummern
  • 25 Mitarbeiter
  • 16 Automations
  • 2 KI-Agenten
  • 25.000 KI-Credits
  • Superchat Bonus 40 €

Bonus = monthly message credit. Offsets the per-message charge — at small volumes WhatsApp effectively costs €0 on top.

Add-ons (commonly needed)
  • Extra seat: 10 €/Mo
  • Extra WhatsApp number: 49 €/Mo
  • Analytics: 29 €/Mo
  • KI-Copilot: 29 €/Mo (3 users incl., +5 €/user)
  • Integrations: 49 €/Mo
  • WhatsApp Newsletter (up to 10k): 49 €/Mo
  • Extra AI agents: 49 €/Mo
  • Extra automations: 10 €/Mo
  • Credits: from 10 €/Mo (for 2,500 credits)

Minimum 12-month commitment when billed annually. All prices net.

We work with Superchat regularly at WISSEN BERATUNG — if you want a walk-through of the setup process (templates, HSM, training), happy to share notes in a sparring call.

As of2026-05-23 · FX 2026-05-15 · source: superchat.de/preise

Get a personalized setup recommendation

We will email you the calculation as PDF — plus a short, neutral take on which provider and template strategy fits your volume. Free, no sales pressure.

Step 1 of 2

Marketing per message

$0.0340

≈ 0,12 AED

Utility per message

$0.0091

≈ 0,03 AED

WhatsApp Business in United Arab Emirates — what to know

Since July 1, 2025, Meta charges per delivered template message. The conversation-based 24-hour window pricing is gone. The rate for United Arab Emirates depends only on the recipient market, not on where your business is based. Service messages (replies within the 24-hour customer service window) are free.

Click-to-WhatsApp ads and Facebook Page CTA buttons open a 72-hour window during which all messages are free — even those that would otherwise be billed as Marketing or Utility.

More in the insights or the glossary.

Frequently asked questions

What does a WhatsApp marketing message cost in United Arab Emirates? ⌄

In United Arab Emirates, Meta charges 0.0340 USD per delivered marketing template message since July 1, 2025. The rate applies regardless of your business location — what matters is the recipient market.

Are Authentication messages cheaper than Marketing? ⌄

Usually yes. Authentication rates sit well below Marketing — reflecting the lower commercial value of OTP/login traffic. For cross-border sending, the "Authentication International" tier applies, which is higher again.

When are WhatsApp messages free? ⌄

Two cases: (1) Service messages — any reply within the 24-hour customer service window has been completely free since July 1, 2025. (2) Free entry points — Click-to-WhatsApp ads and Facebook Page CTA buttons open a 72-hour window during which all messages, including Marketing, are free.

What is a BSP and do I need one? ⌄

A Business Solution Provider (BSP) is a platform that sits between your business and the Meta Cloud API — e.g. Superchat, 360dialog, Twilio, MessageBird/Bird. You can skip a BSP if you can integrate the Cloud API yourself. As soon as you want inbox, template management or CRM integration, a BSP pays off. Markups range from 0 USD (Meta Direct) to ~0.015 USD per message plus monthly base fee.

Compare other markets

Sources & data state